Will Grave
About Me

World record breaking creative, papal headhunter, cheese-sculpture-enthusiast…with over 8 years experience in advertising, I’m still undecided what should go on my business card or if I should even have one. Or whether it should be made out of camembert. 

Since going freelance, in last year alone I have had 3 pitch wins including Google & Hyundai for 72 Sunny and an EU project for Ogilvy, while also leading a pitch on Disney+ for Ogilvy Amsterdam. 

I’ve always brought a storytelling element to my advertising work, but my recent experience directing and screenwriting has given me another approach when it comes to briefs. My film ‘Tumble’ and its trailer was shared by Raindance festival online.

My dark comedy script ‘In My Day’ has attracted fantastic talented including a Bafta winning composer, Peaky Blinder’s sound recordist, the wardrobe artist from Sex Education and a feature film cinematographer. We’re currently in pre-production.



Freelance–  Exposure, 20Something, Grey, Ogilvy Social Lab, Ogilvy Amsterdam, 72 & Sunny, BBH, Adam & Eve DDB

Permanent–  &Partnership (formerly CHI), M&C Saatchi, the Good Agency, Mcgarrybowen.


Grand Prix winner and 4 other wins for the Sun Tournamental campaign at the Drum Awards & a winner of 2 silvers and two bronzes at Creative Circle.

Ocean Outdoor Nomination for WaterAid. 

Recent Clients: 

Automotive: Ferrari, Hyundai, Lexus

Alcohol:  Glenfiddich, Johnny Walker, Peroni,  

Charity: NSPCC, Prince’s Trust, WaterAid, One25

Energy: Ovo, British Gas

Entertainment: Disney+

Health: Quit

Fashion:  Nordstrom, Jigsaw

Finance: Natwest, RBS

Food: Itsu, Branston, M&S, Hellman’s, Vegetarian Butchers, Costa

Retail: Argos

Sport: Adidas

Tech: Google, Facebook,  Samsung

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Happy to work remotely, as I have with many international agencies, as well as lead a project or work into a talented ECD.