Facebook

I developed the strategy and the creative for Facebook’s biggest UK campaign yet. Confidence was low in Facebook, especially when it came to privacy. We realised this campaign couldn’t just ‘say we’re working on it’ or give some marketing spiel. It had to be more concrete to win some trust back; we had to show the tools that you could use to take control of your privacy.  We wrapped this in a simple human insight- we’ve all got our own privacy settings in life, and online.

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