Grand Prix winner Tournamental

Winner of the Grand Prix & four other Drum awards for OOH  & Two Silvers and Two Bronzes at Creative Circle.

Tournamental was the biggest live DOOH campaign in the UK ever. Within seconds of a goal/incident happening during the Euros, I would write copy, which would get approval through the client What’s App group. It would then go live within a minute, effectively turning billboards into newspaper headlines, so that the Sun was at the heart of the Euros wherever you were. Here are a few of my quick response headlines that went around the UK.

Pre-tournament

1st time England, Wales and both Irish teams made a major championship together.

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Eder scores a last minute winner against Italy

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Republic of Ireland score late winner to make it into the knockout stages

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Knock out stages

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Spain go out to Italy

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The Case Study film:

 

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